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Graphic Design (Also called Visual Communication)
TCU offers the Bachelor of Fine Arts (BFA) degree in Graphic Design.
All design exists to inform, persuade or instruct.
Graphic design is essentially the process of combining verbal and visual information—words and pictures—to solve a communication problem. Unlike the arts, which encourage self-expression, the message communicated in visual communication is determined not by the designer, but by an external source—the client. The client’s message must be communicated to an explicit audience. It then becomes the designer’s task to communicate that message in the most effective way possible, in order to produce a desired response.
Successful visual communication also involves an understanding of marketing issues. For example, if the client has a warehouse full of shoes, the problem becomes to inform people who would be interested in that particular type of shoes, that they are available for a reasonable price. The style, look and “feel” of the ad will therefore be determined by what kind of shoes they are, what type of person would be interested in buying that kind of shoes.
Employers
Graduates of this program work in design studios, web design and interactive media design studios, advertising agencies, corporate design departments, magazine and book publishers and newspapers. Many find employment in the Dallas-Fort Worth area, but we also have successful alumni in New York, Miami. Chicago, San Francisco, Seattle, Houston, Austin, San Antonio and many other major markets in the US, as well as Panama, Ecuador and Mexico.
The average starting salary varies from $28,000 to $35,000 annually. In most cases, there is good potential to double this figure in five to seven years. The placement rate for our students, within 90 days of graduation, holds steady at 95%. Employers in the area frequently look to our program for quality personnel.
For more information, about the Graphic Design Program at TCU contact:
Lewis Glaser
Coordinator of Graphic Design
L.Glaser@tcu.edu
817.257.7697
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